According to the USPTO, LeBron James’s company, Uninterrupted IP LLC. filed for the trademark “Shut Up and Dribble” on July 18, 2022.
The phrase has been used in quite a negative manner when talking about basketball players. For LeBron James in particular, a FOX news correspondent told him to do so back in 2018 when discussing the political climate.
It’s a 1B application, meaning it is an intent-to-use application. That means that the products or services are not out to the public yet, but the company does intend to use the phrase for what was applied. The company has applied for:
Class 009 – Downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear…
Class 025 – Clothing, namely, t-shirts, sweatshirts, hats, and jackets
Class 035 – Retail store services featuring virtual goods, namely, footwear, clothing, headwear, eyewear sports bags…
Class 041 – entertainment services, namely, providing non-downloadable videos, podcasts, films, and social media posts in the field of sports, athletes, celebrities, music, fashion, games, and pop culture…
Based on what was filed, they are looking to get into the NFT space (the downloadable virtual goods), clothing, podcasts, videos, and more. We will have to wait and see what comes of this in the future.
Assaad Lyn: Attorney At Law | © 2022 